MATHU

Mathu is a versatile and skilled creative visual artist with a background in Fashion Art Direction from the Manchester School of Art. Their journey includes a photography and retouching role at PrettyLittleThing, where they handled a high volume of e-commerce product shoots and retouched numerous images daily. Additionally, Mathu spearheaded the creation and launch of the Fast fashion industry's first virtual model for PLT before transitioning to a 3D Digital Artist position. In this role, Mathu contributed by producing 3D assets, designing and rendering PR packages, and contributing creative visual concepts for upcoming e-commerce and campaign shoots.

Currently, Mathu is a Digital and Graphic Designer for the alternative footwear brand Koi. In this role, Mathu is responsible for designing creative graphic assets for social media, adverts, and website banners. Additionally, Mathu contributes to developing creative concepts and narratives for upcoming and previous photo shoots. Furthermore, Mathu applies various techniques, including creative retouching and 3D rendering, to fine-tune campaigns and e-commerce imagery for the brand's website and social media platforms.