MATHU

Mathu is a multidisciplinary visual artist and designer with a background in Fashion Art Direction from Manchester School of Art. Their creative career began at PrettyLittleThing, where they worked in photography and retouching, managing high-volume e-commerce shoots and perfecting product imagery. During their time at PLT, Mathu led the creation of the fast fashion industry’s first virtual model, which led to a transition into a 3D Digital Artist role. There, they produced 3D assets, designed PR packages, and developed visual concepts for major campaigns and e-commerce launches.

Most recently, Mathu worked as a Digital and Graphic Designer at
KOI Footwear, creating bold, trend-led assets for social media, digital ads, email marketing, and web. They were responsible for building and designing high-performing email campaigns using Klaviyo, as well as working on Shopify-based web assets, ensuring brand consistency across every digital touchpoint. Mathu also contributed to campaign CONCEPTS, art direction, creative retouching,
and 3D rendering bringing together visual storytelling and technical execution across platforms.